Introducing news into the market from a new modern production plant
There have been changes not only to the strictly monitored premises that meet requirements of ISO 9000 and HACCP standards but also unique state-of-the-art technologies have been introduced. New director, Ing. Gejza Valent, bronze medal holder in throwing the discus on the Helsinky World Championship in1983, remarks: “In Loukov u Mnichova Hradiště, where we moved our company headquarters, we have, apart from extensive manufacturing premises, established our own quality inspection laboratory which will monitor the quality of the Aminostar products on regular basis.
As an accuracy measure we perform continuous checks of the contents of active substances in all products and test their sensory properties. (For this purpose we have so far used mainly the laboratory of our parent company, Walmark, and external accredited laboratories.) The newly reconstructed facility embodies a huge warehouse equipped with a professional storage system and a dispatch area comprising a capacity of 2000 pallet places.” Such investments in modernization will enable the company to increase the production five times – the volumes in loose stuff will be up to 1,000 tons per year and in capsules up to 100 million per year. We also count with a considerable expansion of production of liquid formulations.
Our continuous efforts to extend our offer have resulted in innovation of our portfolio as well. This year we have, among others, launched Kre-Alkaly liquid, BCAA MaxProtect, Galaxy Müsli, Amino 2300, Protein Drink 55, Nitric Oxide Expander, Anabolic Booster or GTI. So far we have most of all concentrated on the segment of body-building nourishment, fitness and power sports, however in the future we intend to penetrate significantly into other sport categories, such as cycling, athletics and team sports with intention to become an important partner to all amateur, efficiency and professional sportsmen. We have asked Ing. Zdeňek Paznocht, marketing director, how we will surprise our clients this time: “We are not letting our clients rest at all and apart from the general innovations and brand new products we keep preparing further and further selling campaigns for them. For the past period it would be worth mentioning a successful connection of Kre-Alkalyn + Nitric Oxide, products intended for fast muscle growth, or campaigns related to our participation in the “Bicycle for Life” series of which we are not only a sponsor but a regular participant as well. The series of these cycling races started on May 5 at Orlík and finished on 6 October 2007 in Trutnov.
Aminostar products are currently sold in 8 European countries and we succeed in getting into other foreign markets, too. In May we exhibited at the biggest European sports exhibition in Essen, Germany, where we acquired business partners not only in Denmark, Greece, France, Sweden, Germany and Austria but in exotic Angola, Tanzania or Madagascar as well. The extension of our foreign sales activities is related to the achievement of our outlined goal – by 2012 to become the biggest producer of sports nutrition in Central and Eastern Europe. The potential for achieving this difficult and ambitious goal lies also in our recent incorporation with Walmark Group, the biggest producer of dietary supplements in Central and Eastern Europe.
About Aminostar
Aminostar is one of the leading Czech companies dealing in sports nutrition business. Aminostar trade mark has been on our market for 8 years and its beginnings were truly Spartan, with the portfolio of quite a small number of products. The current portfolio presents more than 500 products.
Aminostar´ s main focus is the nutrition for body-building, fitness and power sports, however with respect to its strategic intentions the company intends to penetrate into further sport categories in the future.
The emphasis in Aminostar is laid mainly on the quality and products of innovative nature with 
a big added value that is available both for professional sportsmen and general public. The technological background of the pharmaceutical company is a great benefit that itself invites to make use of this potential. Top laboratories and professional personnel is a good guarantee for achieving the best possible quality in the field. Cooperation with leading professionals and specialists in nutrition, coaches and sportsmen when introducing news to the market is a matter of course. In the future we can thus look forward to indeed interesting products.
Our objective is that our customers are most satisfied and therefore we offer them world quality for favourable prices.